CAC / LTV Ratio Calculator
Compare customer acquisition cost with contribution-based lifetime value and calculate CAC payback time.
Business calculator
This advanced calculator is included with the Business plan and higher.
Compare plansGrowth & Customers
CAC / LTV Ratio Calculator
Compare customer acquisition cost with contribution-based lifetime value and calculate CAC payback time.
Decision intelligence
Turn the result into a decision
What this means
Focus on direction, sensitivity and cash impact rather than treating a single output as a forecast guarantee.
Stress-test it
Review the Base result, then test a downside case before making a material commitment. Pay particular attention to cash impact and assumptions you can control.
Next step
Continue through the Grow journey with a related planning tool below.
How to use this calculator
Compare customer acquisition cost with contribution-based lifetime value and calculate CAC payback time.
Formula & methodology
The calculator applies the inputs shown above using the formula or model appropriate to this business metric.
Worked example / approach
Enter realistic current figures first, calculate a Base case, then change the assumptions that management can actually influence.
How to interpret the result
Focus on direction, sensitivity and cash impact rather than treating a single output as a forecast guarantee.
Limitations
Results depend on the accuracy of your inputs and assumptions. Regulatory, tax and market-specific outcomes can require additional information not captured by a planning calculator.